Every year we meet with people around the country to understand how our products might simplify their lives. In our many hours of listening, we’ve never heard anyone say, “I’d like this to be more complicated.” What we do hear is that life is busier and more demanding than ever. Most people want everyday things like brewing coffee, making toast, cooking a meal or ironing a shirt to be as simple as possible.
That’s where Proctor Silex® comes in. It takes complex engineering to make a simple appliance—one that is intuitive and easy to use. We place controls where it’s most natural to reach for them and include only what’s essential for ideal performance. Instead of adding options and extras that add more confusion than functionality, we focus on thoughtful design and invest in superior materials.
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